Worthington Funds is another mutual fund startup specializing in the alternative space. They came to us seeking help with branding, print and web marketing collateral. For this particular site, WF wanted a brand that would appeal to both older and younger investors. We opted to go with a clean minimalistic feel that echoes 'old world wall-street' but still echoed a trendy wide format site. The site offered educational videos on the alt subject to educate advisors coming to the site as well as featuring the Fund's quarterly numbers.
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